About Bell Resources

About Bell

Bell Resources Limited is a public company which is headquartered in Sydney, Australia with also a presence in Houston, Texas , USA. The company was founded by Australian entrepreneur Mark Avery in July 2017.

The company is positioning itself to supply energy & resources to the electric vehicle & the ride-hailing / sharing autonomous electric vehicle markets. 

Bell Resources is primarily focused on developing opportunities across Australia and in the United States of America, through its wholly owned subsidiaries Bell Hub, Bell Renewables and Bell Batteries in the three areas of electric vehicle charging (including car washing), onsite & close proximity renewable energy and lithium-ion Grid & EV Charging storage battery facilities, respectively.

The company is initially focused on co-locating ultra-fast electric vehicle charging at owned and operated car washing businesses and developing a network of Ultra-fast charging and destination businesses across Australia in metropolitan and regional areas.

Bell Resources is spearheading the energy transition by actively bolstering the integration of renewable energy sources into the energy supply mix. The company is achieving this by providing cutting-edge Ultra-fast EV Charging services, promoting the use of nearby renewable energy sources, and investing in advanced energy storage solutions. Through these efforts, Bell Resources plays a pivotal role in driving the widespread adoption of sustainable and eco-friendly energy alternatives.

Our Business Model

Bell Resources business model of ultra-fast EV Charging & Car Washing, Energy Production and Energy Trading is an innovative and forward-thinking approach to meet the growing demands of the electric vehicle (EV) market and support grid power stability and sustainability. This integrated business model seeks to address the challenges of EV charging infrastructure while leveraging renewable energy sources and energy storage technologies to provide efficient and reliable charging solutions.

Our business model provides five different revenue sources:

  1. EV Charging
  2. Car Washing
  3. Coffee & Takeaway Food
  4. Energy Production
  5. Energy Trading

 

EV CHARGING, CAR WASHING AND COFFEE & TAKEAWAY FOOD

Ultra-Fast EV Charging : The core of our business model revolves around deploying ultra-fast EV charging stations at our owned and operated car wash businesses strategically located across Australia in high-traffic areas, such as highways, busy urban centres, and commercial hubs. It is proposed that these charging stations will utilize Siemens Sicharge D advanced DC ultra-fast charging technology, capable of delivering high-power charging rates, significantly reducing the time required to charge an EV battery. 

Bell Resources’ EV charging fees will be based on the amount of energy consumed. The company intends charging customers at a cents per kilowatt rate.

Car Wash Businesses: Integrating ultra-fast EV charging stations with car wash businesses offers numerous benefits to enhances the overall customer experience. Car wash businesses are typically located in high-traffic areas, making them prime locations for EV charging stations.

Bell Resources’ car washing services will be offered at a variety of price points, depending on the level of service that customers choose.

Coffee & Takeaway FoodIntegrating ultra-fast EV charging stations, car wash businesses and coffee & takeaway food offers numerous benefits to enhances the overall customer experience. Whilst a number of sites that Bell Resources is acquiring already offer coffee & takeaway food these facilities will be expanded across all the sites where possible.

ENERGY PRODUCTION

Onsite & Close Proximity Renewables: Bell Resources’ business model incorporates onsite solar and close proximity renewables to generate electricity for its ultra-fast EV charging stations. The company’s energy storage battery facilities will allow excess renewable energy to be stored and used to power the charging stations during periods of low renewable energy production or high charging demand.

Our business model generates revenue by selling the electricity that we generate either directly from renewables or via stored battery energy to our own charging stations at a wholesale price. The amount of revenue that the company generates will be based on the number of charging stations that it owns and operates, as well as the amount of electricity that is consumed by EV drivers. 

Energy Storage Battery Facilities: Bell Resources’ energy storage battery facilities complement the onsite and close proximity renewables, addressing the intermittency issues commonly associated with renewable energy sources. These facilities allow excess renewable energy generated during peak times to be stored and later sold to the grid.

Our business model generates revenue by selling the electricity that we generate to the grid. This revenue stream will be based on the wholesale price of electricity, as well as the amount of electricity that Bell Resources is able to sell to the grid.

AUTOMATED ENERGY TRADING

Australia’s National Electricity Market: Bell Resources’ business model is to participate in various grid services that optimise the use of energy storage batteries. This includes diverting excess power from electric vehicle (EV) charging stations and renewable sources to support the grid during peak demand. To achieve this, Bell Resources will participate in energy trading on the National Electricity Market (NEM) by using its battery storage facilities. These facilities will store electricity during off-peak hours, when the price is low. Bell Resources will then sell the stored electricity back to the grid during peak hours, when the spot price is high through its automated energy trading platform. This will allow the company to profit from the difference between the off-peak and peak prices.

Our business model generates revenue based on buying and selling electricity on the National Electricity Market (NEM), which is the wholesale electricity market in Australia.

 

Our Culture

Bell Resources is committed to preserving its core values, corporate culture, and environmental integrity for the long term. We believe that these are essential elements of our company’s identity, and that they are what make Bell Resources special.

Our core values are:

  • Integrity: We believe in doing the right thing, even when it is difficult.
  • Innovation: We are always looking for new ways to improve our products and services.
  • Teamwork: We believe that we are stronger together than we are apart.
  • Customer focus: We are committed to providing our customers with the best possible experience.

 

Our corporate culture is characterized by:

  • A sense of community: We believe that our employees are our most important asset, and we create an environment where they can thrive.
  • A commitment to diversity and inclusion: We believe that a diverse workforce is a stronger workforce.
  • A focus on sustainability: We believe that we have a responsibility to protect the environment for future generations.

 

Our environmental integrity is of paramount importance to us. We are committed to operating in a sustainable manner, and we are constantly looking for ways to reduce our environmental impact.

We believe that by preserving our core values, corporate culture, and environmental integrity, we are preserving what is most important about Bell Resources. We are committed to these principles for the long term, and we believe that they will help us to continue to be a successful company.

 

Mission Statement

“Bell Resources mission is to accelerate the transition of the transportation sector to sustainable energy”

 

This mission statement reflects Bell Resources’ commitment to reducing greenhouse gas emissions and promoting a cleaner, more sustainable future. The company is focused on developing and providing innovative solutions that will help to make electric vehicles more accessible and affordable. Bell Resources is also working to promote the use of renewable energy sources to power EV charging stations.

The company’s mission statement is also aligned with the United Nations Sustainable Development Goals (SDGs), specifically SDG 7 (Affordable and Clean Energy), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action).

Bell Resources is a leading player in the global transition to sustainable transportation. The company’s mission statement is a clear and concise statement of its commitment to this important goal.

Here are some additional details about Bell Resources’ mission statement:

  • The word “accelerate” indicates that Bell Resources is committed to taking action to speed up the transition to sustainable energy.
  • The phrase “transition of the transportation sector” highlights the company’s focus on the transportation industry, which is a major source of greenhouse gas emissions.
  • The phrase “sustainable energy” indicates that Bell Resources is committed to using energy sources that are environmentally friendly and have a low carbon footprint.

 

Overall, Bell Resources’ mission statement is a clear and concise statement of the company’s commitment to reducing greenhouse gas emissions and promoting a cleaner, more sustainable future.

 

What does the Bell Resources logo represent?

The Bell Resources logo is a stylized representation of solar panels angled to capture sunlight in a forward motion. The logo sits against a yellow background, representing sustainable energy from the sun.

The logo is a visual representation of the company’s mission to accelerate the transition of the transportation sector to sustainable energy. The solar panels represent the company’s focus on renewable energy, and the forward motion of the panels represents the company’s commitment to moving forward and making a difference.

The yellow background of the logo also represents sustainable energy, as yellow is often associated with the sun. The yellow background also helps to make the logo stand out and to be easily recognizable.

Overall, the Bell Resources logo is a simple yet effective symbol that represents the company’s core values and mission. The logo is a visual reminder of the company’s commitment to sustainable energy and its vision for a cleaner, more sustainable future.

Here are some of the specific meanings of the Bell Resources logo:

  • Solar panels: The solar panels represent the company’s focus on renewable energy. Solar panels are a clean and sustainable source of energy, and they are a key part of the company’s mission to accelerate the transition to sustainable transportation.
  • Forward motion: The forward motion of the solar panels represents the company’s commitment to moving forward and making a difference. The company is not content to sit back and wait for change to happen. They are actively working to accelerate the transition to sustainable transportation, and they are committed to making a positive impact on the environment.
  • Yellow background: The yellow background of the logo represents sustainable energy. Yellow is often associated with the sun, which is a major source of renewable energy. The yellow background also helps to make the logo stand out and to be easily recognizable.

 

The Bell Resources logo is a powerful and effective symbol that represents the company’s core values. It is a symbol that helps to build trust and confidence in the company, and it also helps to differentiate Bell Resources from its competitors.